Everyday Exceptional

1: forming an exception / rare
2: better than average / superior
3: deviating from the norm

It might be simple, but we think that life (and the things in it) should bring you joy. But not just the Marie Kondo kind of joy - the kind of feeling you get when less equals more. Think: going out and having a damn good meal with your closest friends; the time you went out for “just one” drink and it turned into a story for the ages; coming home after a long day at the office and changing into your favourite shirt.

These are all simple things that become special. Because when you make every day exceptional, the simple things turn into memories and the things that made it happen become irreplaceable.

Naturally that principle of making the everyday exceptional applies to how we approach our t-shirts. This is the STPL blog, after all. It’s not a coincidence that we’ve taken the everyday t-shirt to exceptional new heights. Made to see you through everything and constructed to last through anything. Making every day, and everyday things, exceptional helps us stay true to what’s important in our lives. Quality, ease, simplicity, and a fucking great shirt that goes with anything.

Today, more than ever, it’s the exceptional things that really matter. And if you’re not making your days count, well, what are you doing with your life?