Pima cotton, also known as extra-long staple (ELS) cotton, is known for its high quality and softness and is considered to be one of the finest types of cotton in the world.
The coastal valleys of Peru provide the ideal growing conditions for Pima cotton. The warm dry climate and rich soil of the region provide the perfect environment for the growth of long, strong fibres.
These fibres make it possible to create a stronger and smoother yarn, resulting in a softer and more durable fabric.